Apple's WWDC 2016

What pains me after Apple's WWDC were the reporters and journalist being congratulating Apple and being amazed at what they introduced. With buzz words like "runs faster","new UI", "integration", it makes Apple seem like and entrepreneur trying to get funding for his startup.
"Look my company has an amazing UI that allows integration of Apps and helps them run faster." Ok maybe the pitch is not exactly like that but this years WWDC Apple sounds very similar to that.

It seems that Apple, known for introducing the world to the smartphone, a company that is known for it's innovation is at a stand still,  a mid-life crisis, in which Apple is trying to show the world that it is still the hip, young company you wished your company was, but it can't fool anyone.

Changing up its messaging app to have everything that WhatsApp, FB Messaging, WeChat already have is not innovation, it is an attempt at relevancy. Now by no means do I think Apple will ever face a sad decline like that of Yahoo, but I would compare Apple's future to that of Microsoft; yes you still have to use their Office Suite, but thats about it. Apple has become boring for many because it has stopped growing, and lack of growth, no matter how many billions you brought in last quarter is a death sentence for a Silicon Valley company.


**typed on a newly purchased MacBook pro, while listening to music on my iPhone 6.